In this article 7 sections
To send bulk WhatsApp messages in Pakistan, format numbers as 92 plus the mobile number without the leading 0, write in Urdu, Roman Urdu or English, and message only people who agreed. PECA 2016 requires an unsubscribe option in direct marketing. LeadTrapper sends from your own number for $50 a year, with no per-message fees.
- Pakistani mobile numbers start with 03 locally; for WhatsApp, drop the 0 and add 92: 0300 1234567 becomes 923001234567.
- Many customers read Roman Urdu on their phones more easily than Urdu script; sending both, or asking which they prefer, reaches more people.
- Section 25 of PECA 2016 requires anyone doing direct marketing to offer an unsubscribe option.
- If the power or internet goes during a campaign, LeadTrapper 2.1.121 and later offers to resume from the contact where it stopped.
- LeadTrapper costs $50 a year, roughly PKR 14,000 at about 280 rupees to the dollar, with no per-message fees.
In Pakistan, WhatsApp is where business happens: clothing brands announce new lawn collections, schools send fee reminders, property dealers share new plots, and shops take orders by voice note. Sending one message to all your customers saves hours every week. This guide covers the 92 number format, Urdu and Roman Urdu messages, the PECA rule on unsubscribing, what to do about power cuts, and when to send.
Format Pakistani Numbers Correctly
Pakistani mobile numbers are written locally as 03 plus nine digits. For WhatsApp, drop the 0 and add the country code 92:
| In your sheet | For WhatsApp |
|---|---|
| 0300 1234567 | 923001234567 |
| 0321-7654321 | 923217654321 |
| +92 333 9876543 | 923339876543 |
Lists copied from forms and old phones are often messy: spaces, dashes, some with +92 and some without. The free WhatsApp number formatter cleans a whole column at once. In LeadTrapper, Check Numbers adds 92 when you choose Pakistan, removes duplicates, and drops numbers that aren’t on WhatsApp before you send.
Urdu, Roman Urdu or English
Many customers read Roman Urdu on their phones more easily than Urdu script, and many businesses already write to customers that way. For a mixed list, put the Urdu first and Roman Urdu below:
السلام علیکم {{name}}! ہماری {{city}} برانچ میں اس ہفتے 20% رعایت۔ تفصیل کے لیے YES لکھیں۔
Assalam o Alaikum {{name}}! Is hafte hamari {{city}} branch mein 20% discount. Details ke liye YES likhein. STOP likhein to messages band.- English:
Hi {{name}}, 20% off at our {{city}} branch this week. Reply YES for details, or STOP to stop offers.
Send your first Pakistan campaign free for 14 days
The Urdu and Roman Urdu templates were written by us, not checked by a native-speaking copywriter; read them over before sending. Write two or three versions so not every message is identical, as the spintax how-to shows.
The Rules for Marketing Messages
- PECA 2016, Section 25. The Prevention of Electronic Crimes Act says anyone doing direct marketing must give the recipient a way to unsubscribe. Sending marketing to someone after they have refused it counts as spamming, with fines.
- PTA rules for promotional SMS. The PTA requires telemarketers to send promotional SMS only to people who opted in, and to include an opt-out in every message. They are written for SMS, but they show what Pakistani regulators expect of any marketing message.
- WhatsApp's own policy. WhatsApp's business messaging policy asks you to message only people who gave you their number and agreed, and to stop when asked.
In practice: message your own customers, end every offer with “STOP likhein to messages band”, and keep a do-not-send list, as the opt-out message guide shows. This is a summary, not legal advice.
Power Cuts and Internet Drops
LeadTrapper runs on your Windows computer and sends through WhatsApp Web, so it needs power and internet while sending. When load-shedding cuts in mid-campaign:
- Nothing is sent twice. LeadTrapper saves its place after every contact. From version 2.1.121, when you open the app again, a notice shows how many contacts were reached, with a Resume this campaign button. The stopped campaign guide explains it.
- Schedule around the cuts. If your area's load-shedding follows a timetable, use Send Later to start right after power returns.
- A UPS helps. A laptop or a small UPS for the router keeps a campaign going through a short cut.
When to Send
- Weekdays, daytime. Late morning and early evening get replies while your team is in. Leave Friday's Jumu'ah prayer time alone.
- Ramadan and Eid. The biggest shopping season of the year. The Ramadan message templates have the 2027 dates and timing.
- Sale seasons. New lawn collections in spring, the 11.11 online sales, and Black Friday in November.
- Payday. Offers at the start of the month, when salaries arrive, tend to land well.
- Pause hours. Set pause hours in LeadTrapper so nothing goes out at night.
Send Your First Campaign
- Open Check Numbers, upload your Excel list and choose Pakistan. Local numbers get 92; numbers without WhatsApp are removed.
- Press Send messages to these: the list moves to Send Bulk Messages with names from your file.
- Write the message in Urdu, Roman Urdu or English, with codes from your columns such as
{{city}}. - Choose the Safe speed, set pause hours, and press Start Sending or Send Later.
LeadTrapper costs $50 a year, roughly PKR 14,000 at about 280 rupees to the dollar (your bank’s rate applies), with no per-message fees. Schools can start with the fee reminder message guide, and India-based teams with the India bulk sending guide. For what other tools cost, see the guide comparing bulk sending prices.
Sources
- Sindh Judicial Academy. The Prevention of Electronic Crimes Act, 2016 (updated to 2025), Section 25.
- Digital Rights Monitor. PTA restricts telemarketers with promotional text messages.
- ARY News. Dollar and other currency rates in Pakistan, May 2026 (about 279 rupees).
- WhatsApp. WhatsApp Business Messaging Policy.
The WhatsApp bulk sender is part of LeadTrapper for Windows, which costs $50 a year with a 14-day free trial. LeadTrapper is not affiliated with or endorsed by WhatsApp.
Before you send: warm up new or quiet numbers first with the WhatsApp warmer (LeadTrapper's Account Warmer), which runs in the same app.
Frequently Asked Questions
Sending marketing messages is common in Pakistan, but Section 25 of PECA 2016 requires direct marketers to give recipients a way to unsubscribe, and sending to people who have refused counts as spamming. Message your own customers, add a STOP line and honour it. This is not legal advice.
Drop the leading 0 and add 92: 0300 1234567 becomes 923001234567, and 0321-7654321 becomes 923217654321. In LeadTrapper's Check Numbers, choose Pakistan and local numbers get 92 added automatically.
It depends on your customers. Many people type and read Roman Urdu on their phones every day, while Urdu script feels more formal. For a mixed list, send the Urdu script with a Roman Urdu or English line below it.
The campaign stops when the computer or internet does. From LeadTrapper 2.1.121, the next time you open the app it shows how many contacts were reached and offers Resume this campaign, so nobody gets the message twice.
About LeadTrapper
LeadTrapper is a Windows app for finding business leads and contacting them on WhatsApp. It collects business contacts from Google Maps, Instagram, Facebook, TikTok, LinkedIn and business websites, checks which numbers are on WhatsApp with its Number Filter, and sends personalised campaigns with automatic delays from one or more WhatsApp accounts. It also has a chatbot, a shared inbox for every account, and Store Orders for online shops. It installs from the Microsoft Store, and the full app is free for 14 days, then $50 a year. Free web tools, browser extensions and a Wix app are listed on the Free Tools page.
Send Your Next Offer to Every Customer in Pakistan
LeadTrapper for Windows sends WhatsApp campaigns in Urdu, Roman Urdu or English from your own number, with safe pacing and resume after power cuts. $50/year, 14-day free trial.
