In this article 7 sections
A good Christmas message for customers says thank you by name, sells nothing or very little, and is sent between 18 and 24 December. Send your holiday opening hours and last order dates earlier, in mid-December. For customers who may not celebrate Christmas, Season's greetings or Happy New Year works for everyone.
- The best Christmas message is a thank-you with the customer's name and no sales pitch, sent between 18 and 24 December.
- Send practical messages first: last order dates around 10 to 15 December, holiday opening hours a few days before you close.
- Not every customer celebrates Christmas: Season's greetings or a New Year message reaches everyone without assuming.
- One offer in December is fine; three greetings plus three offers is not.
Most businesses send one of two Christmas messages: a generic “Season’s greetings from all of us” that nobody reads, or another sale. The message customers actually remember is short, uses their name, and thanks them without asking for anything. Below is a December plan and 15 templates: thank-yous, offers, holiday hours, last order dates and New Year, plus wording for customers who don’t celebrate Christmas.
The December Send Plan
| When | Message | Who gets it |
|---|---|---|
| 1 to 15 December | Gift offer or last order dates | Customers who agreed to hear offers |
| A few days before you close | Holiday opening hours | Everyone with an open order or booking |
| 18 to 24 December | Thank-you | All customers |
| 30 December to 1 January | Happy New Year | All customers, including those who skipped Christmas |
Skip 25 December itself. People are with family, and a business message on that morning feels like an interruption.
Thank-You Messages
These work for almost any business. Replace {{name}} with the column from your customer list.
Merry Christmas {{name}}! Thank you for choosing us this year. We really appreciate it, and we wish you and your family a wonderful holiday.Hi {{name}}, a quick thank-you before the holidays: it's customers like you who keep our small team going. Merry Christmas!{{name}}, from all of us at the shop: thank you for a great year. Have a lovely Christmas and a happy New Year.- For B2B clients:
Hi {{name}}, thank you for working with us this year. Wishing you and the team a restful Christmas; we look forward to next year together. - For a salon or clinic:
Merry Christmas {{name}}! Thank you for trusting us with your appointments this year. See you in the New Year.
No discount, no link, no “book now”. That’s what makes it read as a thank-you.
Offer and Gift Messages
Send these separately from the thank-you, earlier in the month, and only to customers who agreed to hear offers.
Hi {{name}}, still looking for gifts? Everything in our Christmas range is 15% off until 20 Dec. Reply YES and I'll send the list. Reply STOP to stop offers.{{name}}, our gift cards are back: buy one by 23 Dec and we'll add 10% on top. Want one? Reply STOP to stop offers.- For a gym:
Hi {{name}}, give someone a head start on their New Year plans: our 3-month gift membership is ready to send. Shall I tell you more? - For a restaurant:
Hi {{name}}, booking for a Christmas party? We still have tables on 18 and 19 Dec. Reply BOOK and tell me how many guests.See the restaurant WhatsApp marketing guide for what not to send.
The same honesty rules as Black Friday apply: a real discount and a real end date. The Black Friday message guide covers the price rules in the UK, EU, India and the UAE.
Send your Christmas thank-you free for 14 days
Holiday Hours and Last Order Dates
These are the most useful messages you’ll send in December, because they answer a question before the customer has to ask.
Hi {{name}}, to get your order before Christmas, please order by 16 Dec. After that we'll still deliver, but after the holiday.{{name}}, our holiday hours: closed 25 and 26 Dec, open 10 am to 4 pm from 27 to 31 Dec, and back to normal on 2 Jan.Hi {{name}}, just a reminder that your appointment on 23 Dec is at 3 pm. We're closed from the 24th and back on 2 Jan.
Check your courier’s own last posting dates before you set yours; in the UK, Royal Mail publishes them each year. For clinics and salons, the appointment reminder guide has the reminder timing that cuts no-shows.
New Year Messages
Happy New Year {{name}}! Thank you for being with us in 2026. Here's to a great 2027.{{name}}, wishing you a healthy and happy 2027. We're open again from 2 Jan whenever you need us.- For B2B:
Hi {{name}}, happy New Year from all of us. If planning for 2027 is on your desk this week, I'm happy to help with a quote.
Customers Who Don't Celebrate Christmas
If your customers come from many backgrounds, as they do in Dubai, London or Toronto, a “Merry Christmas” to everyone can land awkwardly. Two simple ways round it:
- A Greeting column. Add a column to your Excel file with the greeting each customer should get, such as Merry Christmas or Season's greetings, and start the message with
{{greeting}} {{name}}!. LeadTrapper turns every column into a code. - New Year for everyone. Skip Christmas wording and send one Happy New Year message to the whole list.
The same idea works for Eid, Diwali and Ramadan; the Ramadan message for customers guide has the 2027 dates and templates.
Send Them in LeadTrapper
- Open Send Bulk Messages and upload your customer list (Excel or CSV).
- Paste the template, keep
{{name}}, and add a version or two so not every message is identical. - Choose Safe speed and pause hours, so nothing arrives at night.
- Press Send Later and pick the date, for example 22 December at 10 am. The app has to be open at that time.
Add your Christmas card as a picture with the bulk image steps, and add a STOP line to any offer as the WhatsApp opt-out guide shows.
The WhatsApp bulk sender is part of LeadTrapper for Windows, which costs $50 a year with a 14-day free trial. LeadTrapper is not affiliated with or endorsed by WhatsApp.
Before you send: warm up new or quiet numbers first with the WhatsApp warmer (LeadTrapper's Account Warmer), which runs in the same app.
Frequently Asked Questions
Thank them by name for being a customer this year, wish them a good holiday, and stop there. If you need to share holiday hours or an offer, keep it to one short line. Customers remember a thank-you that doesn't ask for anything.
Last order dates and gift offers around 10 to 15 December, holiday opening hours a few days before you close, and the thank-you itself between 18 and 24 December. Avoid Christmas Day itself, when most people are with family.
Use a list column such as Greeting, or send Season's greetings and a New Year message to everyone. A New Year message works across faiths and cultures and is still a reason to say thank you.
Yes, to customers who agreed to hear offers from you, with a real discount, a true end date and a way to stop. Keep the thank-you and the offer as separate messages, or the thank-you reads like an advert.
About LeadTrapper
LeadTrapper is a Windows app for finding business leads and contacting them on WhatsApp. It collects business contacts from Google Maps, Instagram, Facebook, TikTok, LinkedIn and business websites, checks which numbers are on WhatsApp with its Number Filter, and sends personalised campaigns with automatic delays from one or more WhatsApp accounts. It also has a chatbot, a shared inbox for every account, and Store Orders for online shops. It installs from the Microsoft Store, and the full app is free for 14 days, then $50 a year. Free web tools, browser extensions and a Wix app are listed on the Free Tools page.
Thank Every Customer by Name This Christmas
LeadTrapper for Windows sends personal WhatsApp messages from your own number to your whole customer list, scheduled for the day you choose. $50/year, 14-day free trial.
